STRATEGIC AUDIT OF A CORPORATION Assignment Example | Topics and Well Written Essays - 1250 words

STRATEGIC AUDIT OF A CORPORATION - Assignment Example In 1955, Sony successful released its first commercial transistor radios that dominated both domestic and international market, hence building international recognition in the field of electronics (Nagle 45). In 1958, TTK was changed to Sony, a Latin word which means sound. This was in line with the fact that the company initially opted to specialize in sound and electronic gadgets before undertaking a massive restructure in the line of its products. Given the increasing competition and market dominance, the company was forced to advance from mere production of digital and analogue electronic and communication devices. After conductive a comprehensive market search, Sony invested in advanced technology in the production of electronic with the latest innovation being the discovery of computer video gaming consoles. Besides, Sony has heavily invested its resources on technological integration and innovation that has made the company be successful in producing modern technology devices including laptops, video recorders, and PlayStations (Sony 92). The modern computer gaming is considered as one of the most successful technological innovation ever made by Sony. The popular PlayStation games have attracted interest from a large number of youths and from the sales of these games, Sony has made a great progress in terms of profitability and financial performance. PlayStations among others are examples of consumer revolutionary products launched by Sony. Sony ventured into console computer games in 1994 through Sony Computer Entertainment department (Nagle 51). This department is charged with the responsibility of developing, publishing, marketing, and distributing PlayStation software. SWOT Analysis of Sony PlayStation This involves investing internal and external factors and how these environmental factors impacts on the market performance of Sony. Strengths Having established itself as one of the most successful companies, Sony has since then developed a strong pos itive reputation and brand name among its potential customers internationally (Nagle 65-9). Sony is a multinational corporation that has emerged as one of the most respectful and successful firm in the field of electronics. Besides, Sony has therefore developed strong customer base and loyalty owing to the quality of its other products such as T.V, DVD and other electronic devices. For this reason, the introduction of PlayStation will heavily attract a good number of consumers from the current customer base of Sony. A survey conducted among the consumers in 2011 tagged Sony as being the most value corporation especially in Asia. Secondly, having been in this field for decades, Sony boasts of strong skills and expertise production techniques that are essential in developing quality computer gaming consoles. This implies that the company is associated with quality products that make it more preferred by the consumer. Through its technical and professional experts, Sony’s consol e games are very quality and diversified depending on the needs of the consumers. The company therefore produces games of high definition quality to match the taste of the consumers. Sony Company is synonymous for its technological excellence and rich heritage of technological expertise that is has made in successful in this competitive market for decades. Through such skills, Sony has managed to guarantee its customers quality gaming products. Sony Company always

At the time of the Gate Gourmet strike British Airways lost the input Essay

At the time of the Gate Gourmet strike British Airways lost the input of an essential key supplier with huge consequences for the firm - Essay Example On the other hand, British Airways outsourced its in-flight catering to Gate Gourmet as a way of minimising operational costs through the provision of minimal wages and offering working contracts without pensions, holiday or sick leave pay. The result of this was that British Airways was able to register more profits for itself at the expense of the immigrant workers that worked for Gate Gourmet. The strike action began one morning after the Gate Gourmet women of Indian origin came from their tea break and found other workers that had replaced them because the new employees were willing to work for even lesser pay as compared to the former workers (Hickey 2005). As a result of this, the baggage handlers stormed out of their workstations in protest over the sacking of these women and the ill treatment that they had received from their employer. This led to the closure of the Heathrow Airport for at least forty eight hours in which the media took the opportunity to highlight the disgru ntlement that customers had experienced during the time of the strike. Ideally, the job of a continuity manager is to ensure that an organisation returns to efficient capacity in service delivery as soon as possible while also making sure that a company’s customers are not affected much by the discontinuity. Essentially, strike action tends to be a confrontational crisis in which workers that have no job satisfaction use this as a venue for expressing themselves as provided for in the labour laws (Laws 2013, p. 93). The fist step is to ensure that passengers scheduled for short overhaul flights access food through their food vouchers, meaning that the strike should not ground them. The handling of this should be with a standby team that a continuity manager should ensure that an airline has in place in the vent that such a situation occurs in